SALT Series Launched
Press Release
Salty Sports Society Launches the SALT Series Across Florida
Saint Augustine Beach, Florida – In 2020, Salty Sports Society will host its Inaugural SALT Series across the State of Florida.
Six events have been planned to begin in February and ending in December, making the Salt Series the only multi-destination open water swimming Series throughout Florida.
Matt Dunn, Salty Sports Society Co-Founder, said the sport of open water swimming is growing each year, as competitive swimmers and triathletes look for training races, opportunities to travel and competitive experiences.
“We’re looking to fill a gap in the sport and stick to our mission of creating unique open water swimming event experiences in memorable destinations,” Dunn said.
The events have been designed as destination weekends including Friday evening “Movies on the Beach,” Saturdays with training, race, stretching and swim sessions, followed by racing on Sunday mornings.
Race distances will alter between traditional 1 mile and 5-kilometer races and 1.2 mile and 2.4 miles distances geared toward triathletes. "Our research shows that more and more triathletes are seeking out training swims leading up to a triathlon they’ve been training for as an annual goal,” Dunn said.
The Series is a collaborative effort between Salty Sports Society partners and independent contractors that have a combined 60+ years of endurance, athletic event management, and coaching. Series partners include the FloridaOpenWater.com media outlet, the event registration platform RaceHawk, Open Water Planet apparel, and Saltwater Hippie craft beer.
A portion of each race’s proceeds will give back to the destination’s Ocean/Marine Rescue division to continue their efforts of adhering to all United States Lifesaving Association Southeast Region standards.
The Salt Series will culminate with the Buoy Ball to celebrate the Inaugural year and to distribute the Series High Point Champion awards.